Spread Joy and Give Back This Christmas
This holiday season, if you're searching for a real Christmas tree, consider turning to B&Q. With an initiative that resonates with the spirit of giving, they have partnered with the charity Shelter to combat the pressing issue of child homelessness in England. Until December 7, for every real Christmas tree sold, B&Q is donating £1 to Shelter. This small contribution, as you gather around your tree, can make a big difference for the 172,420 children who are expected to be homeless this Christmas.
The Power of Art to Raise Awareness
To highlight the urgent issue of child homelessness, B&Q has collaborated with artist and homelessness activist David Tovey, who has created a remarkable display of 172 temporary Christmas trees. Each tree represents a child without a home, crafted in a unique design that tells a story. Tovey, drawing from his own experiences of growing up in temporary accommodation, has designed these trees to capture the essence of resilience and hope.
Among his creations is 'The Gift That Matters Tree,' which reflects the struggles families face in creating joy during the holidays despite financial hardships. This poignant visual reminder helps to evoke empathy and understanding among the community.
The Importance of Community Involvement
As the festive season approaches, many families focus on traditions like decorating the Christmas tree. However, for a staggering number of children, the reality can be quite different. Families in temporary accommodation often experience isolation and insecurity, making it challenging to partake in joyful holiday customs. With B&Q’s initiative, customers can contribute directly to improving the challenging circumstances faced by these families.
Beyond the Trees: Lasting Change
This partnership isn’t new—B&Q has been supporting Shelter since 2017, raising over £6 million towards vital services for families in crisis. Their initiatives not only provide immediate financial assistance but also help Shelter to continue its life-changing work. The charity offers crucial guidance and support for those grappling with housing problems, aiming to create lasting change.
What You Can Do
Consider moving away from artificial trees this year for a real tree, not just for the aesthetics but to also make a difference in a child's life. When you purchase a real Christmas tree at B&Q, remember that your choice can contribute to the warmth and security of a homeless child. Moreover, during the first week of December, B&Q will match customer donations made in-store through their Pennies initiative. This means your generosity can have double the impact.
Plan Your Visit to Support a Noble Cause
This Christmas, join B&Q in supporting Shelter. Visit your nearest B&Q store to find a real Christmas tree, participate in this life-changing initiative, and spread joy to those who need it most. Together, we can make a strong impact on the lives of children facing homelessness.
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