Mortgage Brain Partners with Rely: A New Era for Buy-to-Let Lending
In a significant advancement for brokers and landlords alike, Mortgage Brain has signed up Rely, a newly launched buy-to-let (BTL) lender introduced by the OSB Group. This partnership allows brokers to access Rely’s full range of buy-to-let products through the Sourcing Brain and Criteria Brain platforms, enhancing the buying experience for property investors nationwide.
Unveiling Rely: What Makes it Stand Out?
Launched on November 12, Rely emerged after a successful pilot involving 50 brokers. It aims to cater to all types of landlords, from novices stepping into the property market for the first time to large-scale professional investors with diversified portfolios. This strategic move embodies the OSB Group’s vision to streamline processes and accelerate outcomes in the BTL sector.
The Benefits of Technology in Buy-to-Let Transactions
The integration of Rely into Mortgage Brain's ecosystem marks a notable shift towards greater efficiency and accessibility in the BTL market. Brokers utilizing the Sourcing Brain and Criteria Brain benefit from important data that updates twice daily, ensuring timely and accurate product information. Adrian Moloney, the OSB Group's group intermediary director, emphasized that this collaboration aims to equip brokers with the tools they need to manage risk effectively while delivering top-notch service to their clients.
Market Insights: An Evolving Landscape
The demand for buy-to-let mortgages continues to rise, underscored by £8.8 billion in new lending recorded during the second quarter of 2025. As rental yields soar above 7%, having access to a comprehensive suite of BTL products is crucial for brokers striving to meet the needs of their clients. The integration of Rely also signals a shift away from traditional practices as it embraces more technology-driven solutions.
Implications for Existing OSB Group Brands
With Rely stepping into the spotlight, the OSB Group has also made strategic decisions regarding its branding. The Precise brand will now focus solely on residential and bridging loans, withdrawing from the buy-to-let market. Additionally, the Kent Reliance for Intermediaries brand will be retired, suggesting a streamlined approach toward managing their various brands. This positioning not only simplifies operations but also solidifies Rely's footprint in the competitive BTL lending space.
Unlocking Opportunities: The Future of Broker Transactions
The partnership between Mortgage Brain and Rely is more than just a business arrangement; it represents a transformative shift towards innovation in the real estate financing landscape. Broker access to Rely’s full suite of products is poised to enhance the transaction speed, broadening choices and providing better value to clients. Rely’s approach integrates advanced technology that ensures lenders can manage risk and predict outcomes increasingly accurately, benefiting all parties involved.
Take Action: Stay Ahead in the Buy-to-Let Market
As the BTL market continues to evolve, staying informed on new products and partnerships is vital for property investors and brokers alike. By leveraging technology and strong lender relationships like those provided by Mortgage Brain and Rely, brokers can offer tailored financial solutions to their clients. Now is the time to explore your options and navigate this burgeoning market with confidence.
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