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November 20.2025
3 Minutes Read

Source Insurance Partners with ActiveQuote: Transforming PMI Access for Advisers

Doctor writing on clipboard against blue background, highlighting medical insurance concepts.

Revolutionizing Private Medical Insurance Access for Advisers

In a significant move aimed at enriching the services available to directly authorised advisers, Source Insurance has announced a strategic partnership with ActiveQuote. This collaboration introduces a new private medical insurance (PMI) referral opportunity, enhancing the platform for property owners and investors keen on comprehensive protection solutions. As both the insurance landscape and healthcare demands evolve, this partnership signifies a timely response to the increasing need for holistic protection services.

Broadening the Scope of Client Protection

The new feature on the Source platform allows advisers to refer clients for private medical insurance immediately after providing a home or landlord insurance quote. This immediate access is particularly advantageous for advisers in ensuring that clients receive a rounded approach to protection, combining both property and health insurance needs. Jonathan Pinkerton, Source Insurance’s Finance and Insurer Relationship Director, highlighted this shift as a way to foster better client relationships and ensure that advisers can meet all their clients' protection needs efficiently.

The Growing Demand for Private Medical Insurance

The backdrop of this partnership cannot be overlooked; the demand for private healthcare has surged dramatically post-pandemic as ongoing pressure on the National Health Service (NHS) continues to make PMI an appealing option. According to various industry reports, the awareness of private medical insurance's benefits has significantly increased, driven by fears over potential lapses in NHS service availability. This collaboration is a direct response to this trend, with firms recognizing the necessity of providing comprehensive care solutions.

Combining Expertise for Comprehensive Protection

What makes this partnership particularly compelling is the synergy between Source Insurance's extensive experience in general insurance and ActiveQuote's specialised knowledge in PMI. This dual expertise allows advisers to present a more compelling and complete protection package that not only secures clients' homes but also their health. Rob Saunders, Managing Director of ActiveQuote, expressed enthusiasm for the integration of these services, shedding light on the importance of providing advisers with seamless and innovative tools to facilitate better client outcomes.

The Future of Insurance: A More Integrated Approach

As consumers increasingly seek comprehensive solutions that cover various aspects of their lives, it is imperative for insurance providers to innovate. The Source and ActiveQuote partnership signals a broader trend in which traditional insurance sectors are merging capabilities to enhance service delivery. This shift could set a precedence whereby advisers are equipped to tackle more complex client needs through integrated offerings, ensuring that their service is not only relevant but also essential in today’s market.

Conclusion: A Call to Adapt

For property owners and investors, the coupling of PMI with home and landlord insurance reflects not only a growing trend but also a paradigm shift in how advisers can meet client needs. As you engage with your adviser about ensuring your property, consider the implications of comprehensive protection that encompasses health and home. It's time to embrace this integrated future that aims to deliver real value in safeguarding the foundations of your life and investments.

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11.19.2025

Discover How Mortgage Brain and Rely Are Reshaping Buy-to-Let Lending

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Discover the 'On the Ladder' Series: A Game Changer for First-Time Home Buyers

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